Hi there—Stefanie here, President of The Violet Group and your guide for this month’s dose of real-world leadership insight.
This month’s topic comes straight from the coaching room: One of those frustrating, very human challenges that even the most self-aware leaders run into.
You get feedback on your leadership.
You digest it.
You reflect.
You do the hard work to evolve your approach.
You show up differently.
You feel it in your presence and the way you engage.
And still… no one seems to notice.
This a moment I see all the time in leadership coaching: a leader puts in the work, reflects deeply, starts showing up differently—and yet, keeps getting the same feedback.
So, why is it so hard to shift how people see you at work?
Let's look at Priya, a leader I coached recently.
After a tough 360, she got clear on her growth edges: she needed to slow down, invite more collaboration, and bring people along. And she committed. She changed how she ran meetings. Asked more questions. Made space for dissent.
But several months in, she was disheartened.
“I’m doing the work. Why don’t people see it?”
Sound familiar?
It’s one of the most common frustrations I hear—especially after a 360 or feedback review. Leaders take it seriously. They reflect. They adjust their behavior. But the old narrative lingers.
Here’s why: Reputation change doesn’t follow behavior change—it lags behind it.
Most of us form impressions quickly and hold onto them tightly. Our brains look for what we expect to see (confirmation bias), and we’re busy enough that we often miss new patterns—especially when they’re subtle.
That doesn’t mean you’re stuck. But it does mean you have to be strategic, intentional, and patient.
Here are four things I worked on with Priya—and that I often share with leaders trying to rewrite their reputation at work:
1. Name what you’re working on. Priya started saying it out loud. In 1:1s and team meetings, she’d name her intention:
“One of my goals this quarter is to slow down and get broader input before we move forward. Let me know how I’m doing.”
This did two things: it drew attention to her shift and made it easier for others to give her feedback.
2. Explain your rationale. At first, her team thought she was indecisive. “She used to just make the call—now she wants ten opinions?”
But when she explained the why—that she wanted more buy-in, more ownership—they started to see the evolution behind her new behaviors.
3. Ask for targeted feedback. We made feedback specific and forward-looking.
“I’m working on pausing before reacting—especially under pressure. If you notice me rushing or shutting down ideas, would you flag it for me?”
After key meetings, she followed up: “How did I do in that discussion?” It signaled openness and helped build a new feedback loop.
4. Play the long game. This is the hardest part. Priya wanted people to get it right away. That's a common expectation for a high-performer. Let's move and move fast.
But reputation change is a slow burn—not a switch flip. She stuck with it. And after six months of consistency and candor, she started hearing new feedback:
“You’ve been much more collaborative lately.”
“Thanks for looping me in earlier—really made a difference.”
Leadership development isn’t about quick wins or aiming for perfection. It’s about staying in the work, even when the rewards are delayed.
So if you’re in the middle of a change, keep going.
If you’re supporting someone else, help them be seen for who they’re becoming.
Stefanie